Rudbeckia, or black eyed susan, is a perennial flowering plant in the sun flower family. It is native to North America and has been found in all of the lower 48 states. It is also known for its traditional uses as a Native American medicinal herb.
In Charlotte, we know it as a heat-loving and drought-tolerant perennial flower that adds a splash of color during July and August when a lot of other plants are suffering. Black eyed susan is low maintenance and spreads on its own, without being overly invasive. It can be split and spread to other parts of the landscape, making it a very cost effective way to fill a landscape with bright color. It is highly recommended in this area as a part of any full sun perennial planting.